25 Steps For Building a Successful Mail Order Business

Read, study and digest this list and with you in mind, evaluate which one or more of these causes for failure could become a barrier between you and success.

1. Lack of a Positive and Well Defined Purpose for Your Business Idea.

Success will elude all who do not have a high primary purpose, idea or goal at which to aim. With evaluation and desire, you'll arrive at a decision knowing exactly what that goal is or isn't. Lacking a fixed goal is one of the major causes in over 90% of all failures.

2. The Lack of Ambition to Rise Above Mediocrity

How much hope is there for a person who doesn't care whether he improves his lot in life? Either that person is lazy, fears or is naive. The requirement is to elevate one's self in business, life and to achieve any kind of success, and one must pay the accepted price.

3. Lack of a Sufficient Education.

This hindrance can be overcome by attending a class(es) to improve what you feel will aid you towards a greater knowledge of your idea, plan or business. The primary education begins with learning how to get whatever one wants in life without violating one's own values or the rights of others. If this knowledge is effectively and persistently applied, it can be described as an education in itself.

4. Disregarding Self-Discipline.

Self control of thoughts, actions and desires is achieved by accepting always, only positive mental patterns and dispelling all negative influences.

5. Practicing Procrastination.

Allowing yourself to put off and wait for when the time is right to begin, continue or finish fulfilling your goal. By beginning and continuing on you'll fully realize that the right time is now. Avoid the habit and apply you ability and experience to accomplish it now and not let today's duties be a late arrival.

6. Not Being Persistent About Persistence.

Not knowing how or not having any desire to quit day in or day out if and when confronted with a tough break, Murphy's Law, or an uncontrollable circumstance, makes for a perfect positive asset - by not accepting it as a setback, but as a lesson and self motivator to continue on.

7. Having a Negative Personality.

All hope is lost when a person wanting success continuously turns people away by saying, doing or thinking contrary to accepted positive behavior. Success is achieved when co-operating with others and in return receiving cooperative attitudes. A win-win situation!

8. Wanting Something for Nothing.

Crooks, gamblers, cheats, scams, intimidators and plain dishonesty have affected many people who have, are or will become victims of the "something for nothing" instinct of real losers. Much has been written on this subject. The title should read "Work and Do Something Good and Be a Winner".

9. Not Understanding the Strength of Decision Making.

Efficiency, productivity, co-operation, profits, growth, trust, respect, etc. is a direct result of successful people who are able to make the right decisions quickly when the opportunity presents itself or change a decision, if at all necessary, slowly and cautiously. The opposite of that, failure, is a result of people who are slow to reach decisions, if they can at all, or who more often quickly change decisions. Indecision and waiting for the right time go hand in hand. Make a decision now, stick to it, in order not be a failure.

10. Being Over Cautious.

Don't let over-caution deprive you of making the right move at the right time. Do not hold back on making decisions. After a period of evaluation of your project's direction, value, resources, potential, costs, finances, and the demand, you can make a wise decision. When you decide that any or all of these considerations will benefit you and your project, that it has a lot of merit, then you must make a positive forward decision.

11. Unsure or Wrong Selection of a Business.

Avoid accepting a sugar-coated offer or idea. Under the sugar there may be a sour smell just waiting for the unsuspecting soul. Research the plan and dig up all the facts to familiarize yourself with the complete picture. Seriously consider just how you will fit into becoming a part of or the whole picture of the operation and the financial obligations before and during your involvement. Finally, if your decision is to enter a business, consider and choose the one where you'll feel most comfortable with, the one you understand and most of all, the one you can afford.

12. No Concentration of Effort.

Always concentrate on every aspect of your business plan. It breeds desire, knowledge, familiarity and results. Avoid straying into an unrelated direction, creating distractions that break the momentum of continuity. Concentration will reward you with quicker completion, a quality product, faster and better customer response and profits.

13. Lack of Controlled Spending.

How much you spend and for what purpose should start with a need list. Over and above all, the basic equipment and supplies will always be determined by the growth, production and profits derived from increased sales. As your business grows, so does the need for faster completion and movement of the products, record keeping, customer lists, etc. Spend if you must, but move with preparedness and be certain the new equipment justifies the cost in terms of purpose and expediency.

14. An Absent Feeling of Enthusiasm.

Enthusiasm is an offspring of desire. Never be willing to accept a 9 to 5 mentality which leaves no room for the following: confidence, effort, willingness, progress, and desire to grow. Your enthusiasm can affect you, your co-workers and others and is always accepted and welcomed.

15. Being Intolerant.

Anyone with an idea or plan must also be of the mind to accept new thoughts, when it comes to tolerating advice, comments, criticism and opinions, in order to further understand, create, solve and acquire knowledge when dealing with a business or for that matter, with life itself. An open mind is what usually overcomes the competition.

16. Unable to Co-operate with Others.

This behavior is detrimental to success for two main reasons: without co-operation one can jeopardize oneself with one's job or with that big opportunity that just might come along. This negative trait is so detrimental that no informed business person would ever accept it.

17. Deliberate Dishonesty.

Any dishonest person that commits any dishonest act, has to realize that what has been done, cannot be undone. A self examination, coupled with a sincere desire to acknowledge it, can avoid any such further behavior. Being dishonest by choice is permitting oneself to become a prime candidate for increasing and more serious acts of dishonesty. Such a person is not fully aware just how far it will go and how it will all end.

18. Egotism and Vanity: All for One.

This type of person's train of thought is aimed in only one direction - his own. This person has shut down all the avenues of thought in order to recognize his own happiness, progress, knowledge, wealth or success. His only escape from this dilemma is when he fully realizes why he is not accepted, asked to co-operate, asked to share or asked to lead.

19. Guessing Without Thinking.

What is your value worth if you guess at making decisions or choose a direction or create multiple answers? Knowing, understanding an accepting totally whatever it is you are involved with, takes the guess work out whenever it comes time for you to make wise and accurate decisions. Knowing how and when to make good decisions will show up in many areas of your business. The physical part of your growth will be staring you right in the face... But the profit growth, on computers and charts tell no lies.

20. Start Up Capital

Spare time - full time - retail location - office - factory. Everyone requires different arrangements, sources, and information, to fill a need. By calculating equipment, material, labor and up front cash, you can pretty much arrive at a good ballpark figure as to what amount you should have to start to begin operating your business. You may wish to write or contact owners with a similar business. Always ask the most vital questions first. You may be surprised at all the help and information you receive.

This is the list of strengths and weaknesses which you must seriously understand before you go forth in any business. It is your greatest asset to know what you strength is... BUT equally as important is knowing your weaknesses and making a vow to correct them.

Write your own ticket and make life yield what you want and ask for.

Copyright 2004 by DeAnna Spencer

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What Really Sells in Mail Order Magazines

You can only make money with the Mail Order Magazines if you understand exactly WHO reads them. The Mail Order Magazines are trade papers read almost exclusively by Mail Order Dealers or by Opportunity Seekers, who are in reality aspiring Mail Order Dealers. They will only buy merchandise that will help them in the operation of a Mail Order Business.

It is almost always a waste of money to advertise merchandise which is intended for general consumption in the Mail Order Magazines... unless you are offering it on a wholesale or drop-ship basis.

Below is a brief description of 22 products or services that can be sold successfully through the Mail Order Magazines.

1. RUBBER STAMPS - Every Mail Order Dealer purchases at least one name and address rubber stamp. He also purchases "stock stamps" with slogans such as "Big Mails Wanted", "Commission Circulars Wanted", "Third Class Mail", "Your Ad Solicited", etc. Rubber stamps sell well in the Mail Order magazines because dealers use them in the conduct of their business.

2. MAILING LISTS - Mail Order Dealers constantly buy mailing lists of the ever present Opportunity Seekers, New Mothers, Book Buyers, Gift Buyers, etc. You can sell mailing lists on plain paper or gummed labels. Naturally you can charge more for the lists on gummed labels.

3. BIG MAILS - Anyone who regularly advertises "Big Mails" in the Mail Order magazines will get orders for them. Big Mails consists of envelopes full of Mail Order Magazines, Adsheets and circulars of every imaginable kind. The "Big Mail Order Dealer" earns his profit by selling a variety of sizes of ad space and subscriptions in the publications which he co-publishes. He also makes money from the items offered on the circulars which he includes in his big mails.

4. CIRCULAR MAILING SERVICE - Set up an efficient, and a good dependable mailing service so that dealers can get their circulars into the hands of real Mail Order buyers, advertise it regularly in the Mail Order Magazines. and you will soon have all the circular mailing business you can possibly handle.

5. PRINTING - Every mail order dealer buys printing. He buys envelopes, sales letters, circulars, booklets, catalogs, adsheets, brochures, price lists, letterheads, mail order magazines and a thousand other things. If you do mimeographing, letter press or offset printing, advertise your service in the mail order magazines. It is probably the mail order magazines' Number One All-Time Profit Maker.

6. INFORMATION FOLIOS - Mail order dealers will always buy information that will help them succeed in the mail order business. Folios that deal with any practical aspect of mail order selling can be sold through the mail order magazines. If you have produced your own folio and are willing to drop-ship orders for other dealers you will definitely make money.

7. DROP-SHIP AND WHOLESALE OFFERS - If you have a large stock of merchandise which is suitable for mail order sales, and are willing to supply it on a drop-ship (single order at wholesale prices) or on a wholesale basis, then you should advertise in the Mail Order Magazines. Dealers are constantly looking for new products to sell by mail. If you plan to sell on a wholesale basis only, you should offer your product in very small wholesale lots, if possible. Most Mail Order Dealers are part-timers and do not have vast sums of money to invest in untested merchandise.

8. SAMPLE COPIES OF MAIL ORDER MAGAZINES - Mail order dealers have a very insatiable appetite for new mail trade magazines, which is why hundreds of them come into existence and then disappear every year. If you publish or co-publish a mail order magazine, advertise sample copies of it in other publications and you will get requests for it.

Regard your sample copy as a "leader item" or as a "good will builder". It should be your way of getting your other offers into the hands of a very many prospective mail order buyers. You will probably sell some ads, but do not expect to sell too many subscriptions. Except for a few of the leading publications, very few people subscribe to mail order magazines.

9. GUMMED LABELS - Labels of any kind are "naturals" for many of the Mail Order Magazines. (Name and address labels, shipping labels, addressing labels, slogan labels, etc.)

10. NAME LISTING SERVICE - Whether he admits it or not, most every mail order dealer is a "Big Mail Addict". If you compile mailing lists and work with another dealer who does, dealers will pay to put their names on the lists. You can advertise you name listing service in any mail order magazine and get orders for it.

11. COMMISSION CIRCULARS - There are circular mailers who watch every issue of every mail order magazine, always looking for new sources of commission circulars. There is no better way to advertise commission circulars than by placing ads in the mail order magazines.

12. COPY WRITING SERVICE - If you have a natural flair for writing ads, sales letters and circulars... and if you have a good basic knowledge of mail order selling , you can sell your services through many of the better mail order magazines. There are very few good mail order copy writers at present. Here is a very basic need... can you fill it?

13. AD DESIGN - Another service which is greatly in demand, the commercial artist who can create eye-catching ads and circulars which dealers can use to sell their products. There are only a few dealers who are now offering this service, but there is room for a dozen or so.

14. TYPESETTING - Most mail order printers and magazines now require "camera-ready" copy. This had created a big demand for dealers who offer a quality, reasonably price typesetting service. At present there are dealers who do mail order typesetting that have so much business they don't even bother to advertise..

Related to typesetting, are the "clip-art" books which are used by dealers who prepare their own "camera-ready" copy... Right now as always, you'll find clip-art books advertised in mail order publications.

15. PEN PAL, LONELY HEARTS MAGAZINES - For some reason, you will find that the mail order magazines have always been good places to sell these types of publications. It may be because they are the only kinds of magazines, other than the mail order magazines that are co-publishable.

Most mail order magazines will accept ads for legitimate matrimonial and pen pal magazines; however, very few will accept any "adults only" ads. Too many readers object and some mail order dealers are minors.

16. HOBBY MAGAZINES - You can sell almost any kind of hobby publications through the mail order magazines. This is because many dealers handle hobby merchandise and are always looking for new ways to sell it. Many dealers and readers are hobbyists and collectors themselves.

17. FORMULAS - Dealers buy formulas for two reasons. Some dealers reprint the formula and sell it by running ads in national publications. ("Sure way to kill cockroaches", etc.) Some even manufacture the product itself and sell it by mail.

Closely related to formula selling is recipes selling. If you can create new recipes or have exceptional ones, you advertise and sell recipes over and over again.

18. CATALOGS - If you can produce low cost catalogs which dealers can mail to their customers offering books, novelties, gift items, baby merchandise, printed forms, etc., you would be well advised to offer your services in the mail order magazines.

19. UNPRINTED DEALERS MERCHANDISE - If you can supply merchandise which the dealer can use in his mail order business, at bargain prices, you can sell it profitably in the mail order magazines. Examples: unprinted envelopes, typewriter ribbons, addressing labels, stencils, scratch pads, etc. There are a few successful dealers who even sell large, bulky items like typewriters, mimeograph machines, file cabinets, paper cutters, and printing presses by mail.

20. AD SPACE - Every mail order dealer buys ad space. If you publish or co-publish a mail order magazine, tabloid or adsheet, you can sell ad space by advertising it in other mail order magazines.

21. ADS TO RUN UNDER YOUR OWN NAME - Can you supply ready-made ad copies which other dealers can run under their own names and fill their orders on a drop ship basis? If so, print up your ads and sell them through the mail order magazines. If you can supply "camera ready" ads and circulars, so much the better!

22. MAIL ORDER PLANS - Opportunity seekers are always looking for new mail order plans. If you have some practical legitimate workable plans that others can use to make money by mail, print them up and advertise them in the mail order magazines.

You will find that 99% of all the ads in the mail order magazines fall into one of the categories listed above. If you are selling a product or service that fits into one of these categories, you can safely advertise it in the mail order magazines.

Copyright 2004 by DeAnna Spencer

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What Sells In Mail Order Magazines

Mail order magazines are a great way to do business. However, to make your enterprise profitable through it, we have to understand what sells in mail order magazines.

Most of the keen readers of mail order magazines are the business by mail dealers themselves. Obviously, they are looking for anything that will help expand and flourish their business.

Three key things that sell in a mail order magazine are products, services, and ideas that help the business by mail business.

Useful products: There are certain products that are useful to run the business of business by mail itself. These are rubber stamp, mailing lists (plain-paper and gummed labels), big mails, blank stationary, etc.

Rubber Stamps: Rubber stamps are part of the essential stationary of a mail order dealer. There are typical business owner's name and address stamps, as well as a variety of stamps that carry business related 'slogans' or sales pitch catch lines. Rubber stamps are considered a product with year-round sales potential.

Mailing Lists: A list of names and addresses of potential customers is always welcome in business by mail business. The different categorical lists provide useful data to respective business by mail businesses dealing with childcare, health and food, clothes or automobile related products and services, etc. Such lists are available in plain paper as well as gummed labels.

Big Mails: These are envelopes containing mail order magazines or other mail order promotional literature such as ad sheets or circulars. Since big mails are an important promotional aspect of a business by mail magazine, it is a hot item among the business by mail dealer buyers.

Blank Stationary: Variety of different items such as blank envelopes, printer ribbons, stencils, scratch pads, labels of stock text in a letter, etc. are needed in the everyday working of mail order business. There is also a demand for some bigger items such as typewriters, rotary duplicator machines, filing cabinets, cutters and shredders, printing presses, etc. from the dealer fraternity.

Useful Services: Variety of different supportive services are needed to run the mail order business like, to provide additional features, to attract customers, etc. Mail order dealers typically prefer circular mailing services, information folios, home delivery services, name and address list services, and commission services. Services like typesetting, copywriting, and ad designing are also in great demand. The clip art books and catalogs being useful resources for creation of ads, or ad spaces for their use in business promotion are also regarded as best-selling products.

Useful Ideas: Any practical, attractive, and profitable idea or scheme is considered a high-prospects selling item in the business by mail magazine market. It could be in the form of sample copies of business by mail magazines, pen pal, lonely hearts, or hobby magazines, or any other innovative business formulas or mail order schemes. Such items are viewed as something that keeps the attention of the readers, something that provides various interesting options that keeps the magazine or certain business by mail operation in customer demand.

After getting an initial idea of what sells in a mail order magazine, it is easier to find out the details of the particular product you are interested in, in making a successful business in business by mail market.

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How to Have Fun With Mail Order and Maybe Even Make Some Money

First off, you can have a lot of fun with mail order even if you don't make a lot of money. It is something that can be done at home, by anyone regardless of their physical condition as long as they can read and write. I don't mean that you have to be an intellectual. Most of mail order is conducted in simple easy to understand language.

Let's take the example of a bed ridden person, still at home with his or her family. This example has very little money to spend, is bored to tears with television, either does not want to or cannot read novels or non-fiction.

...Or, it could be the person taking care of an invalid who cannot leave the house just anytime they want to and who also is not loaded with cash to spare..

...Or it could be the housewife with little kids who needs an interest in life.

...Or it could be the retired person with too much time on his or her hands.

...Or it could be the shy bashful person who has difficulty in dealing with people face to face.

...Or it could be the physically repulsive person, or handicapped person who dreads facing the public.

The one thing you can do is make your daily mail an event to look forward to. You can do this cheaply.

One way is to just order something by mail. In your newspaper, usually on Sunday there are often inserts from companies like Sunset House, Walter Drake Co. etc. that offer inexpensive items. Order something from them even if it barely meets their minimum order.

These companies eventually sell their Address Lists to other companies and you will start receiving catalogs and offers. I ordered some inexpensive address labels in September. It is November now and so far I have received catalogs for clothing, cheese, fruit cakes, five mail order houses like Walter Drake Co., office supplies, and several others.

Place magazine subscriptions, as many as you can afford and for things that interest you. They too sell their subscription lists.

Just these two things will get you pounds and pounds of what some people call junk mail and what I call fun mail. You don't have to order any of the things you get offers for. Just when your fun mail slows down, order something cheap or place another magazine subscription and your fun mail will speed up again.

There is another way to make your mailbox more interesting. There are thousands of mail order dealers who publish newsletters or small ad sheets and sell information by mail. Many of them offer classified ads for anywhere from 5 cents to 10 cents a word. Many of them offer to publish your camera ready ad 1 inch size for $1.00. Placing an ad in any one of them will flood your mailbox with mail. Some of them have a "BIG MAIL WANTED" column. For $1.00 or $2.00 they will list your name and address as a "BIG MAIL WANTED". The flood of mail will become a torrent.

Most of this mail will be offers of ways to make money, and copies of other newsletters and ad sheets sent in the hope that you will place an ad in their publication too. You do not have to respond to any of this flood of offers. Once again for a $1.00 bill and a postage stamp, you have increased your daily mail ten fold or more. Later we will discuss how you can use this flood of mail to make money yourself. Right now we are just discussing the FUN of mail order.

Once again, when the flood slows down, palace an ad in any of the sample copies of newsletters or ad sheets and the flood will start up again.

For the purpose of fun mail it does not matter what your ad is trying to sell. Your intent is just to get on people's mailing lists so that your daily mail is the receipt of something besides bills from creditors.

Following is some sample ads you might place that do not require you to send them anything back.

BIG MAIL WANTED. Send me your best offers. (your name and address)

Opportunities Wanted! All offers welcome. (your name and address)

It takes a while for the flood of mail to start but when it does you are going to receive so many offers of ways to make money that your head will spin. You never have to respond to any of these offers. If your purpose is just to have fun mail, the only thing you ever need to do is:

Order something by mail like a magazine subscription or from anyone's mail order catalog

Place another $1.00 ad in someone's newsletter or ad sheet.

BUT MAYBE YOU WILL BECOME INTERESTED IN TRYING TO MAKE MONEY IN MAIL ORDER YOURSELF.

You certainly are going to see hundreds of ways other people are trying to make money. Here is a partial list of what you will receive if you place an ad with the people listed above. If you think you will want to dabble in mail order yourself, I suggest you place a $1.00 ad with all three people. They are from different parts of the United States and will have different mailing lists. Your ad will be seen by 1000 people in each newsletter or ad sheet. For $3.00 your name will probably be picked up by at least 1/2 of these people and probably more.

The offers you will probably receive are:

Copies of other newsletters, and ad sheets. A copy of each ad sheet or newsletter that your ad is in. Chain letters Multi-level sales schemes Information sellers Ad sellers Offers for you to sell books Offers for you to sell information Offers to introduce you to mail order Requests for money Requests for coupons, stamps, etc. Offers from other people who what you to place ads with them. Offers to sell magazines. Post office laws - you buy Offers to sell you BIG MAIL packets Offers to do typesetting Offers to sell rubber stamps Offers to sell labels Print and Mail offers Offers to sell name lists Offers to sell "How to" books Offers to sell "How to" reports and folios AND MANY MORE

At some point in time you will be tempted to stop thinking of this flood of mail as fun mail and start calling it opportunity mail. (I still call it fun and opportunity mail.)

Let me warn you. Chain letters re illegal. Dave Rhoads and Edward Green do not exist. You can not make money with chain letters. A chain letter tells you to mail $1.00 or more to three or four people and place your name in number three of four position and mail out copies to 100 or more people. You are told that when you name reaches #1 position you will make a fortune. Don't believe it. You will spend $29.00 in postage to mail 100 copies and you will never receive even one dollar back. (Jason Robards doesn't exist either.)

Some of these will include an offer to send you 100 names and addresses to mail your circulars to, for a price. Don't fall for it. Some of them will request stamps instead of dollars. The stamp chain letter activity is very high right now. People think it is not illegal because no money is involved.

You wouldn't get into any trouble by trying these schemes. The Post Office can't possibly catch everyone doing it and doesn't prosecute participants. But you will waste your money and this particular activity does nothing to increase your fun and opportunity mail.)

Another thing to beware of is multi-level marketing. You will receive hundreds of schemes from simple ones to schemes so complex you can read the offer for hours and still not comprehend what they are offering. There are some legitimate multi-level schemes but they are based on the old pyramid structure. In order for you to actually make money with them you have to devote hours and hours and dollars and dollars in postage building up what they call downlines - people you are supposed to sign up to sell the same thing. Beware of these. They always fail in the end and many people have lost a lot of money on them. Save any participation in multi-level marketing until you have really absorbed mail order in general and read the articles written by experts, pro and con.

If you have decided to get your feet wet, I suggest you start by trying to sell information. I did not intend this article to be a sales presentation and I am making this offer only to help you get started. You can sell this report. Here are several ways to market it:

Place the following ad in as many ad sheets and newsletters as you can afford. Place several in publications that offer to print and mail your ad for $1.00. Place at least one in a publication that is mailed to 5,000 or 10,000 circulation.

HOW TO HAVE FUND WITH MAILORDER. AND MAYBE MAKE SOME MONEY. Send $2.00 to: (your name and address)

Start with the advertisers mentioned earlier and if you can afford to do so, also place this ad in several publications. It will be a 2" ad and will cost $2.00 instead of $1.00:

HOW TO HAVE FUN WITH MAILORDER AND MAYBE MAKE SOME MONEY. Detailed report. Put some FUN MAIL into your life. Make money too if you want to. Send $2.00 for report. (your name and address).

If you can afford to do so, also place this ad. It will be a $1.00 ad.

HOW TO HAVE FUND WITH MAILORDER AND MAYBE MAKE SOME MONEY. SEND FIRST CLASS STAMP TO: (your name and address)

Attached to this report is a circular designed to sell this report. In ad #3 above, when you receive a stamp and a request you will then send them the circular with your name on it as the seller. Just insert your name and have copies made at your local copy center.

You will also have copies of this report made to send to people who respond to ads #1, #2 or to the circular. Don't make the copies until you receive your first order. Then make about 10 copies at a time.

This exercise is just to get your feet wet. It shows you that whatever you decide to sell, you carry a theme for your ads and circulars. The name of this one is "How to Have Fun with Mailorder and Maybe Make Some Money". It is in every ad. It is the title of the circular. It is the tile of the report itself.

You will only make $2.00 less copy and postage costs for each report sold but you are learning how to handle paperwork and orders. You are seeing your Fun and Opportunity Mail turn into Money Producing Mail. Every day you can't wait for the mail to arrive with a few dollar bills in it.

Will you make a fortune selling this report. NO. You won't. You'll get most of your responses from ad #3 and mot of your sales from the circular you send out. You'll make a few dollars, yes. These dollars will trickle in over a period of months. Some will start arriving within a month and they'll hit a peak and then go on for about a year, one or two orders at a time..

You can now consider some of the other offers you have received and seen in the various publications you receive. If you have handled the paperwork with the sale of this report you can add another offer. Maybe you'll sign up for a dealership to sell rubber stamps or you'll try Print and Mail. Certainly the purchase of a rubber stamp with your name and address on it is not a lost money effort. You can use it for your personal correspondence if you decide to forget mail order. With a rubber stamp you can offer to mail circulars, etc. for other people. They send you their circulars, you rubber stamp your name and address in the Order Form section and you mail them out.

You can mail four pieces of paper 8-1/2 x 11 for a first class stamp. You should have at least four things to offer so you don't waste postage.

The people who make money in mail order started this way. Some of you will go on to become full time mail order professionals. Some of you will just dabble around for the fun of it and keep the fun and opportunity mail going. How do you become professional?

You keep adding things to your agenda. You can reinvest all the money you receive into more ads. You sign up for more dealerships. You send for a few books on mail order success and study everything you receive in the mail. You read all the articles published in the newsletters.

You may decide to design your own circulars, prepare your own reports. You may sell recipes. You keep getting more and more involved until you are offering as many as 50 to 100 different things in ads. You place ads in all the newsletters and ad sheets and have 10 to 12 ads running at any given time. Your mail box gets fuller and fuller. You may try to publish your own ad sheet or newsletter. After studying the field for a full year you may select one or two of the multi-level schemes to try. (Be sure it is one that sells a product of some kind that is drop shipped. Do not invest your money in a product that will sit on your shelf forever if you can't sell it!)

You join a few of the associations of dealers. You correspond with other dealers. Some of them have become so successful that they bought their own printshop. Others at least invested in a copy machine and a computer.

You develop you own address list and maintain it. To be professional, you just keep at it and if one thing fails you try another. If one ad doesn't get response you try another.

Remember, you develop your business as you go along and as you can afford it in both time and money. If money runs out you can pause and continue again when you can.

What you do is entirely up to you.

If you want fast response place ad #3 in The National Enquirer, Star or Globe scandal sheet. It costs a lot but you should get lots of requests to send your circular to and many of them will result in orders.

Copyright 2004 by DeAnna Spencer
Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo
ad. Simply send an email to me by using the form on the contact me page on my
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